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How To Successfully Obtain Growth Capital For Your Business

February 2020 – David Seinker, CEO of The Business Exchange (TBE), an upmarket and high-end provider of coworking and private office space, is an entrepreneur in his own right. He has successfully negotiated over R100m in venture capital investment deals. He will be sharing insights into his successes, as well as discussing what it takes to successfully raise funding from private investors during an Investment Readiness workshop to be held on the 6thof February in Rosebank.

Reviewing the main reason for the successful conclusion of his deals, Seinker attributed it mostly to the underlying fact that the companies seeking investment  understood all the aspects of a private investment deal and dedicated themselves to becoming fully investor-ready, before approaching potential investors.

Entrepreneurs generally underestimate the amount of preparation that is required before becoming investor-ready” said Seinker. “It is also important to have a strong management team and to follow the investment process precisely achieve your investment outcome.”

Have A Great Business Plan

In addition to having a strong management team with a good understanding of the investment process, Seinker also pointed out the importance of a company having a thorough business plan in place.

Get Buy-In From A Strong Management Team

The primary purpose behind a business plan is to highlight the potential returns that investors can make, should they invest in your business. This plan not only needs to be driven by the business owner, but must also have “buy-in” from the entire management team to meet the challenging, yet achievable goals.

Understand The Entire Investment Process

Seinker added “The investment process consists of twelve steps from making the initial contact through to the finalisation of the deal. Aspects such as Due Diligence Reports and Term Sheet negotiations are included in these important steps.” An investor may also wish to conduct an internal check to ensure that due process and an adequate product/market opportunity evaluation was carried out.

The right financing for your investment needs

Seinker encourages entrepreneurs first to gain an understanding of what the investment process entails as well as what its implications on their business will be, adding that there are some great opportunities in the market.

The Investor Readiness workshop is a valuable precursor to the Investment Presentations Evening, where entrepreneurs will have the opportunity to present their business plan to potential funders, later this month on the 20thof February.

If you are interested in learning more about the Investment Process or would like to attend one of the events, contact rent@tbeafrica.com .

The Business Exchange offers fully furnished and flexible, serviced office space to meet your business requirements.


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