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E12: Leveraging the high-level relationships

In this episode, we discuss funeral insurance products with Sitsaba Bekwa, Executive Chairman at ARELLA UMA. Arella is a start-up underwriting management agency (UMA) currently authorised to provide funeral insurance products across numerous consumer and business segments.

Sitsaba is the Executive Chairman of Arella and a formidable salesman having headed up the Marsh Africa sales team for 7 years. He was responsible for the sales strategy and marketing strategy in 7 African countries and for managing 14 sales staff. As an Executive Chairman, Sitsaba is responsible for the strategic direction of Arella UMA, including leveraging the high-level relationships he has built over the years in the industry.

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